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Sometimes my favorite work of my own is my self-assigned shoots.

I decided early this year that I needed a beauty marketing campaign that could extend a full year.  From this came the idea of doing a quarterly promo based on the concept of seasons.

Here is the spring one!  It is inspired by the phrase “April Showers Bring May Flowers”

Hair:  Lorenzo Diaz

Makeup:  Christina Choi

Models:  Adair at Look and Colette at Ford




This is what the promo looked like. It was a vellum envelope filled with the promo card itself and daisy petals (ok, fake daisy petals!).

And here it is opened up.